Deepfakes, which we describe in each sentence with the words “threat” and “danger,” disclose synthetic miracles that manipulate people’s perceptions of the media. Deepfakes have provided hope for the marketing world, which is losing its control of the perception management of societies because of the pandemic.
We had barely become accustomed to the idea of a pandemic before an onslaught of new terms took over our lives on the online world and social media. The World Health Organization (WHO) announced that it was fighting not only the COVID-19 coronavirus pandemic but also the infodemic: “Trust reliable news sources, not social media content,” it warned.
“Life under quarantine” has accelerated the digital transformation. The video conference app Zoom has largely replaced face-to-face meetings. Now there is one more thing that the world has to deal with: zoombombing! This may only be a foreshock. In the previous article, we raised the question, “Are you really meeting with the person you think you are meeting with on Zoom?” So, what happens if they are not the person you think you are talking to? What if the real tremors are still impending on Zoom?
The world was getting ready to face 2020 with an onslaught of deepfake attacks; instead, it is at a loss in the face of the…